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EY WAVESPACE​
Evidence-Based Design Driving Innovation on a Global Scale
PARTNER:
Ernst & Young
RESEARCH TRANSLATION
WORKSHOP & TOOLKITS
CHALLENGE
Sharpening how EY thinks about designing their immersive spaces, help shape client learning and team collaboration through neuroaesthetic design
We partnered with EY wavespace - Ernst & Young’s global immersive, facilitated experience designed to help businesses navigate change and accelerate decision-making. The goal was to strengthen the scientific rigour behind wavespace’s immersive workshop sprints, enhancing their emotional and cognitive learning, and reinforce their impact for client transformation.
CREATIVE CONCEPT
A co-designed methodology to identify sensory design and innovation opportunities
Using our Science-Informed Design framework, we led a global leadership audit to identify priorities, design gaps and opportunity areas. The methodology combined co-design and listening sessions with Wavespace teams to surface gaps and cultural sensitivities, then explored the identified research needs including attention, experience, creativity, collaboration, emotion and cognitive load. These were developed into neuroaesthetic principles showing how sensory inputs, including sound, light, smell and rhythm, can drive heightened states of learning, collaboration and transformation.
EXECUTION
A global toolkit and leadership workshops to develop new innovations in design thinking
The final product includes 3 robust neuroaesthetics toolkits for global Wavespacers to apply into their full design process. These helped spark new design and facilitation ideas, while also rooting into the reason, rationale and rigour of their design choices to unlock larger briefs, and greater transformative impact. Workshops to disseminate the toolkits were ran globally across teams.
Through our partnership with EY wavespace, a global team within Ernst & Young creating immersive sprints and strategies, we helped accelerate their thinking across design, facilitation and transformation but adding the depth and rigour of science to their process.
Working with their global leadership team, we developed three neuroaesthetics toolkits to embed psychological evidence-base across strategy, design and execution. Insights were gathered through seven structured interviews with Wavespace practitioners in multiple global locations, analysis of current design and facilitation processes, and synthesis of common patterns and unmet needs. This process ensured that the final toolkit recommendations would be both scientifically grounded and practically suited for Wavespace teams.
The result is a framework that equips EY wavespace teams worldwide with science-informed methods to guide decision-making and environmental design, strengthening their offering and reinforcing their position as a leader in innovation and transformation.