Sound connects directly to the emotional centre in our brain, translating the pitch, tones, timbres and rhythms into a message which creates powerful memories and impacts on our states of being. This makes it one of the most effective sensory routes to support brain and body states. The neuroscience of sound paired with creative intuition is helping to create sonic environments to offset the vast amount of noise, signals and alerts around us, and support our everyday behaviours. 

Working with the properties of sound in an intentioned way can help change the chemistry amongst our brains and bodies and it is the responsibility of brands to produce sonic experiences which directly support consumer wellbeing. 

Drawing on concepts including binaural beats, neurochemicals, spatialised audio and the physiological impacts in the body, we used our Science-Informed Design approach to build a toolkit which educated about the neuroscience of sound, and provided creative applications to implement into compositions.