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A Deep Listening

Experience:

 

An immersive sound

experience design

 

Client:

Partners:


Service:

Science:

Woo, ITV

Butt Studio, Aaron Horn, Nailah Hunter

Creative

Neuroaesthetics

We worked with Woo, the new Gen Z wellbeing platform from ITV to curate and produce "Higher Frequencies", an audiovisual series designed using aesthetic science to drop audiences into specific states of being - relaxed, embodied, flow state and energised. Stems from major label artists - Vegyn, Baebadobe, Ashnikko & Nina Kravitz were reworked into 10-minute sound healing tracks to accompany hypnotic visual animations from Butt Studio.  

We curated the themes and creative direction of the series, commissioned sound healing artists Aaron Horn & Nailah Hunter, and translated proven Neuroaesthetics research into
a creative toolkit to inform both the visual animation and the audio remixes from the sound artists. 

 

Turning aesthetic science

into captivating and entertaining content has allowed this series

to pioneer new digital

wellbeing technologies.

Challenge

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Creative Concept

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Execution

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