Clients: Da House Audio
Partners: UCL Experimental Psychology & Disclosure
Delivery: Sonic Strategy
We led a collaboration between Da House Audio and the UCL Experimental Psychology that brought new insight into the creative and public realm.
Working alongside a range of composers sound designers and music technicians we have been instrumental in translating new scientific insight into a creative intelligence with which to craft their compositions. Working alongside ACN Labs, Experimental Psychology, UCL and lead neuroscience professors we have been studying and testing the impact of compositions on the brain and behaviour of individuals. An exciting new type of cross discipline collaboration that highlights the power of neuroscience to creative design and marketing campaigns.
Science can give creatives an evidence based toolkit with which to weave their magic.